Great year for ticket sales, but investments collapse says GWR

GWSR LOGOHoneybourne Line launches extension share investment opportunity.

The Honeybourne Line - Gloucestershire Warwickshire Railway - is enjoying a bumper year for train ticket sales, with families looking for days out in the UK rather than taking overseas holidays.

The railway, which runs steam and heritage diesel train services between Toddington and Cheltenham, says that ticket income is up 17.5 per cent against budget with the number of tickets sold over 9 per cent higher than at the same time last year.

But, according to the railway’s half-yearly report, share sales have slumped by more than 60 per cent, which could slow the railway’s expansion plans.

“We are delighted to see so many families enjoying a fantastic train ride through the Cotswolds countryside,” says Malcolm Temple, commercial and finance director of the railway. 

“We are run entirely by volunteers so every penny taken in train fares is ploughed back into maintaining and developing the line."

“But for major investment we rely heavily on sales of shares in the railway, for example the exciting four-and-a-quarter mile expansion to Broadway." 

 “We are within six months of completing the first stage of this extension, to Laverton (about two miles north of Toddington).  But if share income isn’t boosted soon, it will mean a delay in getting to Broadway.”

The GWR has re-launched its share push with, as Malcolm Temple explains, some great travel benefits for becoming a GWR shareholder. 

He says: “A single £100 unit of shares entitles a shareholder to three free tickets per year, worth £33 so it only takes three years to recoup practically all of that investment."

“But a £3,000 investment allows unlimited free travel for two people and there is a range of different incentives for smaller investment sums.  Shareholders will also be invited to ride on a special train to mark the opening of the new extension.”

Malcolm Temple adds that shares can be purchased for as little as £10 per month and a share certificate is issued on completion of each unit of £100. 

“Shareholding means you own a piece of the UK’s fastest-growing heritage railway.  What’s more, you have a say in how the railway is run at the Annual General Meeting each year." 

“Honeybourne Line shares make a great gift, too.  Some people get a train set for their birthday or Christmas; this allows you to get the real thing!”

The GWR share brochure is available by writing to Garry Owen, The Railway Station, Toddington GL54 5DT or visit www.gwsr.com for more information.

Gloucestershire Warwickshire Steam Railway plc
The Railway Station,
Toddington,
Gloucestershire,
GL54 5DT

Telephone: 01242 621405

www.gwsr.com

Source: Gloucestershire Warwickshire Steam Railway plc