Today:

12/05/2021

Heineken sales drop leads to 8000 job losses

Share this article

There is no sector left that has not been hit by the Covid-19 pandemic. Recently, the popular beer brand Heineken announced that the company has faced a huge drop in sales. The company has announced that it is planning to trim down 10% of its workforce.

Dolf van den Brink, the Chief Executive of Heineken said that in 2020 the company faced ‘unprecedented disruption.’ The disruption took place due to the severe impact of lockdown as bars/pubs were closed in lots of countries and some nations have had to impose a ban on alcohol on a temporary basis. This has triggered an exceptional fall in sales figures in the last financial year. As a result, Dolf announced that nearly 8000 workers will lose their jobs.

Heineken is Europe’s highest beer seller and owns brands like Sol and Tiger. Heineken is also the world’s second-largest brewing company, which indicates just how difficult things are globally at the moment.

The shutting down of bars and pubs and strict lockdown measures have resulted in far fewer drinks being purchased. Christmas and New Year, which are known to be the best time for sales was also impacted due to the effect of Covid-19. Heineken has waived off £44 million in rent and licensing from its star pubs and bars. At the same time, it needs government to support the sectors by relaxing VAT. A spokesperson from Heineken said that the NHS vaccination program has created a ray of hope for the industry and hopefully, everyone will be back in pubs and bars like normal as soon as it’s safe to do so.

Similar Articles

Don't Miss

Jobs available in Cheshire

Bordering Greater Manchester and Merseyside, Cheshire has many opportunities. Warrington, a large town within Cheshire, has many openings for labourers across every sector, skill or unskilled. Unilever has a large factory where detergents are made.

Employment prospects for the over 50’s has been hard hit by the Covid 19 pandemic

Official data reveals that a large proportion of the over-50s have employees have worked fewer hours and are more likely to have been made redundant in the wake of the pandemic

Brexit dispute over fishing rights in Jerseys water is ‘resolved’ for now, Prime Minister Johnson says

On Thursday morning, more than 50 French fishing boats gathered near the port of Jerseys capital of St Helier to protest post-Brexit fishing rights. In response to this the UK sent two Royal Navy patrol ships to Jersey, a British Crown Dependency, as a “precautionary measure”. Tension then escalated as France deployed two of their maritime patrol boats to the waters.